SEO Basics That Still Matter in 2026
Search has changed enormously. The fundamentals that actually move rankings have barely moved at all.
Category
Marketing
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How to Brief an Agency Properly
The quality of what you get back is mostly decided before anyone starts work. A good brief is shorter than most people…
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Getting Social Media Reporting Right
Follower counts make a nice slide and tell you almost nothing about whether social media is doing its job.
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What Good SEO Content Actually Looks Like
Writing for search engines and writing for people are not two different jobs. Here is what actually moves rankings.