Social Content Programme for a Service Brand
Moving from irregular posting to a planned programme with organic and paid working together.
Service
Social Media Marketing
Every platform rewards something different. We plan content around how people actually use each one, rather than reposting a single asset everywhere.
Overview
Social media is where most marketing budgets quietly leak. Posting often is easy. Posting things that move a business forward is not.
We start by deciding what social is actually for in your case — awareness, recruitment, direct sales, or supporting a longer sales conversation. That decision changes everything downstream: which platforms are worth being on, what gets produced, and what counts as success.
Organic and paid together
Organic builds the credibility that makes paid cheaper. Paid gets the good organic work in front of people who would never have found it. Running them separately wastes both, so we plan them as one.
Reporting you can use
A monthly report in plain language: what we published, what it did, what we are changing next. No vanity metrics presented as results.
What you get
Benefits of This Service
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Content made for the platform
Formats and pacing that suit each channel, not one asset resized five ways.
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Audience over follower count
We optimise for the people who could actually buy, not the cheapest possible follow.
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Spend you can account for
Clear reporting on what the budget bought and what we are changing next month.
Scope
What is included
The exact mix is agreed during scoping, but a typical engagement covers the following.
- Channel strategy and audience mapping
- Monthly content calendar
- Design and copy production
- Community management
- Paid campaign setup and optimisation
- Monthly performance report
How it runs
Our Process for This Service
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Discover
Understand the business, the audience and what is getting in the way today.
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Plan
Agree the scope, the priorities and how success will be judged.
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Build
Produce the work in reviewable stages rather than one large reveal.
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Improve
Read the results and shape the next cycle around what they show.
Proof
Work That Used This Service
Questions About This Service
Usually fewer than you expect. We would rather do two channels properly than five badly, and we decide which based on where your buyers actually spend time.
Yes. Ad budget is billed separately from our fee so you can always see exactly what went to the platforms.
Related Services
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SEO Services
Technical fixes, content that answers real search demand, and the internal structure that lets rankings hold rather than spike.
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Web Development
Fast, accessible websites built on WordPress, WooCommerce, Shopify or a custom stack — designed to convert and easy for your team to run.
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Graphic Design
Brand identity, campaign creative and design systems that stay recognisable across a feed, a billboard and a phone screen.
Ready to Build Something Better Online?
Tell us what you want to achieve, and we will explore a practical digital solution for your business.