How Long Should a Business Website Take to Build?
Most website timelines slip for the same three reasons, and none of them is development speed. Here is what actually drives the…
Insights
Insights
Notes on digital marketing, search, creative and the practical side of growing a business online.
-
-
SEO Basics That Still Matter in 2026
Search has changed enormously. The fundamentals that actually move rankings have barely moved at all.
-
What Makes a Brand Work on a Small Screen
A logo that looks beautiful on a presentation slide can fall apart at 32 pixels. Designing for where a brand actually appears…
-
The Security Basics Most Websites Skip
Most breaches we are called in after were not sophisticated. They were an unpatched plugin and a backup nobody had tested.
-
Do You Need an App, or a Better Website?
Apps are expensive to build and more expensive to maintain. Here is how to tell whether you actually need one.
-
How to Brief an Agency Properly
The quality of what you get back is mostly decided before anyone starts work. A good brief is shorter than most people…
-
What a Website Redesign Should Actually Change
A redesign that only changes the colours has not fixed anything. Here is what is usually worth rebuilding, and what is not.
-
Getting Social Media Reporting Right
Follower counts make a nice slide and tell you almost nothing about whether social media is doing its job.
-
Why Consistent Branding Is Harder Than It Looks
A logo and a colour palette are not a brand system. Here is what actually keeps a brand consistent once more than…