The challenge
Posting happened when someone remembered. The same asset was resized for every platform, engagement was flat, and paid spend ran with no relationship to what was published organically.
The strategy
We narrowed to two platforms where the audience actually was, and planned organic and paid as one calendar so paid amplified what was already performing.
The solution
A monthly content calendar with formats built per platform, in-house production of design and copy, community management, and paid campaigns targeting audiences built from organic engagement.
The outcome
Publishing is now consistent and planned a month ahead, paid spend is directed at content already proven organically, and reporting shows which themes hold attention.
