The challenge
The site ranked well for the company name and almost nothing else. Product pages competed with each other for the same terms, and the blog answered questions nobody was asking.
The strategy
We mapped what buyers actually search for against what the sales team gets asked, then restructured the site so one page owns each topic instead of three competing.
The solution
A technical pass covering crawl depth, indexation and structured data, a consolidated page structure with redirects, and a content plan built from real search demand and sales call transcripts.
The outcome
The site now has a clear page for each service it sells, internal linking that reflects how the topics relate, and a content plan tied to questions buyers genuinely ask.
