The challenge
Four locations had drifted into four different looks. Each had commissioned its own signage and social templates, and nothing shared a typeface, a colour or a tone.
The strategy
We treated Arabic and English as equal from the first sketch rather than designing in English and adapting. That decision shaped the type pairing and the grid.
The solution
A full identity system: logo suite, bilingual type pairing, colour system with tested contrast, signage specifications, social templates and a written guideline document the locations can work from.
The outcome
Locations now produce their own day-to-day material from shared templates, and the brand reads as one business across signage, print and social.
