The challenge
The existing store took more than eight seconds to load on mobile, stock levels were maintained by hand in two places, and any change to a category page needed a developer. Staff had stopped trusting the site enough to point customers at it.
The strategy
Rather than restyle what was there, we remodelled the catalogue first — products, variants, branches and stock as one structure instead of three. Everything else followed from getting that right.
The solution
A WooCommerce build with a custom branch-aware stock layer, a page builder limited to pre-approved sections so layouts cannot drift, and image handling that serves modern formats automatically. Staff were trained on the parts they actually use.
The outcome
The team now updates the catalogue without involving a developer, and stock reflects a single source rather than being reconciled by hand. Mobile load time is a fraction of what it was.
